Explore Japan's Commercial Sex Industry

Guide: Health

Health
Published October 2, 2024
Last Updated October 9, 2024

What is Health?

Health services are a genre of Japan’s commercial sex industry that covers a wide range of services for both outcall and incall that offer erotic services all short of guaranteed full-service sex.

The health genre is the most prolific and widespread of all the paid sex genres available in Japan, with the highest number of registered businesses in Japan’s commercial sex industry.

What type of Health services are there?

Health services are offered in three distinct flavors, dictating how they offer their services. They include

Delivery Health

A call girl health service where escorts can be booked and met in an outcall setting in places such as

  • Regular Hotels
  • Love Hotels
  • Private Residence or Airbnb

This type of health service can be ordered at any time of the day making them the most convenient of all the health types and are the closest thing to a Western style escort service you can find in Japan.

They can be found running in conjunction with a hotel health service, offering incall and outcall as one offering.

For foreigners looking to buy sex in Japan, you will find this type of health service to have the highest availability of options that are foreigner-friendly.

Nyandafull’s Delivery Health Website

Hotel Health

A health service with a manned storefront where you can visit and make an appointment in person.

The services are provided off-site at a nearby Love Hotel, which you will have to arrange and pay for in addition to the cost of the service itself.

One of the main benefits of a hotel health service is the availability of photos that are different from the ones shown online. These photos show the provider’s face completely without any blurring.

Fine Motion / Shady Motion Hotel Health Counter

Fashion Health

A brothel-style health service where you can visit, book, and use the services in one location. A private playroom and basic showering facilities are included at no additional cost with the service fee.

Due to the close proximity with staff, the chances of receiving full-service sex are slim to none.

Strawberry Jam Playroom

What are the sub-genres of Health services?

Within the categories that indicate how the business offers its health services, you can find variations in naming to distinguish a particular concept or specific service that differs from other stores. They include:

Mat Health

An inflatable air bed commonly found in Soaplands is used during service allowing for Nuru Nuru massages to be offered.

Image Club

Focuses on satisfying fantasies with a particular look or service that compliments the concept offered.

Onakura

A masturbation-focused service that has you or the provider watching.

What services are offered at a Health?

Basic services provided at health services include:

  • Kissing
  • Fingering
  • Hand job
  • Blowjob
  • Ball Licking
  • Titty Fuck
  • Body Licking
  • 69
  • Sumata

Services will differ from store to store, but a health provider can offer any type of erotic service short of full-service sex.

What is Sumata?

A non-penetrative sexual service that involves the female and male genitals being rubbed against each other, usually with lubricant.

Optional services offered at a Health

Health services may offer a wide range of optional services at an additional cost beyond the basic services that include:

  • Sex Toys
  • Cosplay
  • Rim Job
  • Instant Blowjob
  • Facial
  • Swallowing
  • Shaving
  • Face Sitting
  • Holy Water
  • Masturbation Appreciation
  • Take Home Panty
  • Prostate Massage
  • Anal Sex
  • Photography / Movie Recording

Optional services, if offered, are typically found on the provider profile page on the store’s official website.

How much does Health services cost?

The total cost of a health service can be calculated by factoring in the following

  • Service Fee – The duration of the service and any other associated fees that may be added that include:
    • Optional Services
    • Nomination Fee
    • Membership Fee
    • Change or Cancellation Fee
    • Tipping for sex
  • Delivery Fee – The cost of the provider traveling to your location, if applicable
  • Love Hotel – Not required if you are using your own hotel, private accommodation, or using the service in-store.
FeePrice
Service¥20,000 ~ ¥100,000YEN
Delivery*¥0 ~ ¥20,000YEN
Love Hotel*¥0 ~ ¥15,000YEN
*If applicable

What are the differences in Health services?

The main differences between the health services can be defined by

  • The concept, quality and price of each individual health provider
  • The customer service you will receive by staff, if English support goes beyond just a basic translation service when making a booking.

What kind of sex workers can I meet a Health provider?

Being the most popular paid sex genre in Japan, this attracts the highest number of prostitutes in the country, enticed by the high earning potential working in this genre.

The vast array of providers on the market may be considered the best in the world. From young to old, first-time amateurs to globetrotting professional escorts.

The main concepts of health providers that differentiate the type of sex workers you can meet include:

EnglishJapaneseRomaji
 Married Woman人妻Hitodzuma
 Mature Woman熟女Jukujo
 Amateur素人Shirōto
 Busty巨乳Kyonyū
 Small Breasts貧乳Hinnyū
 ChubbyぽっちゃりPocchari
 SadisticS女S Jo
 MasochistM女M jo
 PornstarAV女優AV joyū
 Older Sisterお姉さんO nēsan
 LolitaロリRori
 GalギャルGyaru
 Blonde金髪Kinpatsu
 Korean韓デリKan deri
 AsianアジアンAjian
 TransgenderニューハーフNyūhāfu

What to expect when using a Health provider?

Finding a Girl

Health services can be found online through foreigner-friendly adult directories, such as

Booking

Most reputable health services will have one or all these contact methods offered as a point of contact.

  • Telephone
  • Email
  • Browser Chat
  • Chat Application

The best method is through a chat application on your smartphone, as this is usually the quickest and most responsive outlet that staff prefer when communicating with potential clients, especially when they are using a translator to communicate in English.

For incall services simply make your way to the store and make an appointment on the spot.

Service

Once you are with your provider, the service will start in the shower with her thoroughly cleaning you. Then, you will both move to the bed, where she will begin her health routine, which covers all the essential services and anything else you may have requested in or outside the scope of services advertised until the end of the session.

First time user of Health

  • Sex is never guaranteed but can be negotiated as a private agreement with or without tipping, depending on the situation and chemistry you have with the provider.
  • Be skeptical of any online review you read as there is no way to gauge the reviewers’ personal benchmarks, which won’t translate into your own experience
  • Analyze the providers online presence through blog posts and SNS channels first before booking

Helpful Resources

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